The second film I analysed was Flubber. At the beginning of the title sequence, you first see the ident for the production and distribution companies. Then it shows us the title credits of the main character (Robin Williams), which is integrated into the sequence with moving images. After this, we see the title of the film. The fact that the rest of the casting members were shown after the film title supports the idea that Robin Williams is the main character. The typography of the title credits are not consistent and are used in different formats. The only character we are introduced to is Robin Williams, and the settings we are introduced to are the street that the main character lives on and his house and garden. The plot/story is set up, as they have shown a little snippet of the film, therefore the audience has some idea on whats happening. The typography of the title credits later on suggests that the main character is quite intelligent. This is because they are all maths based. Later on in the title sequence, this is supported by the large pile of books and advanced technology used in the kitchen to make breakfast for the character. The genre of the movie is set by the childish tone and atmosphere, which suggests that its a kids movie.
Juno title sequence:
http://www.artofthetitle.com/title/flubber/


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