Kyle Cooper is accredited as the man who single handedly created main title sequences as an art form.
What does he think makes a good title sequence?
1. If it dub tales seamlessly into the film
2. If it sets an expectation
3. If it gets you excited
What is important about the font used in the film Seven?
1. It is handwritten because the guy in the film is a serial killer and he keeps journals. The handwritten font is used to develop a tone.
2. The typography was used to link to the story they were trying to tell.
What reasons does he give for liking the following title sequences?
Deadzone
1. Very simple typography
2. Music was great - played mysteriously overtime
To Kill a Mocking Bird
1. Beautifully photographed
2. Typography is integrated
3. Marbles distort the background
4. The form of the type makes a good contrast
What does he mean by "story based" main title sequences?
1. Specific backstory
2. A clear metaphor
What problems might a studio face after an audience test screening?
1. Not enough budget to test screen again
2. Test audience doesn't understand a particular aspect
Why do the two and a half minutes of the title sequence become important for the studio?
1. It could become a prologue for the film
2. It could become another scene for the film
3. Help put in snippets of information that get left out
What do the title sequences to Dawn of the Dead try to do?
1. Sets up the story line
2. Has an end title sequence that advances on
Why does Cooper think titles are so important to a film?
Cooper believes that title sequences are important to a film because they help tell a backstory.
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